Victoria Lewis is an accomplished Senior Executive with over 30 years of Australian and Global experience in Senior Executive Roles for large and small FMCG, B2B, B2C, and service-based companies.  This included bootstrapping her own start-up which sold to Private Equity 8 years later. After spending 22 years in Sydney and UK managing and transforming businesses, Victoria returned to her hometown of Adelaide where she was the CEO and Director of another FMCG company, prior to founding Business Activators. 

Victoria’s experience is both broad and varied, with her core expertise being a visionary and a woman of action, with much of her career spent re-activating ailing businesses. She thrives on identifying obstacles in business and formulating a strategy to successfully implement changes and realize the vision. Her hands-on CEO experience gives her a broad understanding of most businesses and the levers for improvement and long-term sustainability.

She is passionate about developing a strong Vision and values framework for organisations, the development of people capabilities for the betterment of the business, underpinned by a strong Brand and Marketing strategy to activate organizations.

Specializes in

• Vision and Values workshop facilitation to define and activate the board and business Strategic plan.

• Aligning expectations of shareholders, boards, management and employees

• Under the “Hood” business health checks

• Brand and marketing strategy ensuring overall alignment to business strategy

• Start-ups, both bootstrapping and funding

• Business Coaching and Mentoring of Executives, Management and teams.

Victoria is a passionate learner who reads extensively and undertakes courses on a regular basis to keep her skills current. She has an Arts Degree, Diploma in Business and Fashion Design and is a member of the Australian Institute of Company of Directors.