Why do we need a purpose in business and how do we connect our people to the purpose?
Having a purpose in a business means having a clear and meaningful reason for why the company exists beyond making a profit. This purpose should guide the company's operations and decision making, and align with the values and mission of the organization.
A company's purpose can take many forms, but it should be something that resonates with employees, customers, and other stakeholders. For example, a company's purpose might be to improve the environment, make a positive impact in a specific community, or create a sustainable business model.
A company exists to serve its customers, shareholders, employees and other stakeholders. It is also important to consider the impact of the company's actions on the wider community and society.
There are several specific strategies that can be implemented to connect people with purpose in a business:
Make sure that all employees understand the company's overall purpose, as well as the specific goals and values that guide its operations. This can be done through regular company-wide meetings, employee interaction platforms such as Facebook workplace, and other forms of communication.
Many people find a sense of purpose in giving back to their community. Encourage employees to get involved in volunteer or community service activities that align with the company's mission and values.
Give employees the opportunity to explore different aspects of the business and find a role that aligns with their passions and strengths. This can include offering rotational programs or job shadowing opportunities, as well as providing clear career development paths.
Encourage and reward employees who are passionate about their work and making a positive impact. This can include recognizing and promoting employees who go above and beyond, and creating a culture where people feel comfortable sharing their ideas and opinions.
Encourage employee involvement in decision making and problem solving that impact their work. This way they can contribute to the company's growth and development, and feel more invested in the business.
By implementing these strategies, you can help create a more meaningful and fulfilling work experience for employees, which can ultimately lead to increased engagement, productivity, and retention.
