Marketing Strategy

We like to keep things simple and make sure the Marketing Strategy is always aligned with the overall Vision of why a business exists, who you serve, and how best to communicate with your target audience. If you have a cash flow problem, it’s time to shine the light on the Marketing Strategy, and how the target audience perceives your business.

Brand Strategy

A company's brand strategy is the overall approach a business takes to establish, maintain, and enhance the perception of its brand over the long term. This includes defining brand values, creating a unique brand identity, and identifying target audiences.

Digital Marketing Strategy

A Digital Marketing Strategy refers to how you leverage digital capabilities, such as e-commerce platforms, LinkedIn, Facebook, Instagram, TikTok and lead generation to reach your target audience, and achieve your business goals.

In the digital age, having a clear Digital Strategy is essential to the success of your company. Customers today are digitally savvy and seek out any and all information to learn about a company’s products and services. A strong Digital Marketing Strategy helps reach your target audience effectively, build brand awareness, and drive sales, all while enhancing your overall brand reputation.

Business Activators have a dedicated hands-on Marketing team with diverse skills to help your business flourish. We specialise in helping service-based businesses, offering an in-house team of Digital Strategists, Designers, Web Developers, SEO/ SEM experts and social media gurus.

They work hand in hand with the Business Advisory team so there is maximum alignment between the overall vision of the business and the go-to-market strategy.